Martini & Rossi, an Italian institution, has shaped the world of aperitifs since its inception in the mid-19th century. Founded by Alessandro Martini, Luigi Rossi, and Teofilo Sola, the company's dedication to quality and innovation has solidified its position as a global leader in the spirits industry.
Martini Rosso, the company's flagship vermouth, is a testament to its enduring legacy. This iconic spirit, characterized by its distinctive red hue and complex flavor profile, is a blend of carefully selected wines infused with a secret recipe of herbs and spices. Martini Rosso has become indispensable in countless classic cocktails, including the Negroni, Americano, and Manhattan. Its versatility and timeless appeal have made it a beloved choice among cocktail enthusiasts worldwide.
In addition to Martini Rosso, Martini & Rossi offers a diverse range of vermouths, each with its unique character and flavor profile. Martini Bianco, a sweeter and more aromatic vermouth, is perfect for lighter cocktails. In contrast, Martini Extra Dry, a drier and more herbaceous vermouth, is ideal for classic cocktails like the Martini. These versatile spirits have become essential tools in the bartenders' arsenal, allowing them to create a wide range of classic and contemporary cocktails.
Beyond vermouth, Martini & Rossi has expanded its portfolio to include other spirits, such as liqueurs and ready-to-drink cocktails. These products cater to consumers' evolving tastes, offering convenient and delicious options for various occasions.
Martini & Rossi's commitment to quality, innovation, and Italian heritage has made it a beloved brand worldwide. The company's iconic products, rich history, and enduring legacy inspire generations of cocktail enthusiasts.
