Campari, synonymous with vibrant red aperitifs, has a rich history dating back to 1860. Founded by Gaspare Campari, the company's flagship product, Campari Bitter, is a complex blend of herbs and spices renowned for its distinctive bittersweet flavor and striking red hue. This iconic spirit has become essential in countless classic cocktails, including the Negroni, Americano, and Boulevardier.
Campari's commitment to quality and innovation has led to the creation of a diverse portfolio of spirits. Cynar, a unique herbal liqueur with a complex flavor profile, is one of the most notable additions to the Campari family. Cynar is crafted from a blend of 13 different types of artichoke, carefully selected for their distinctive flavors. The resulting liqueur is characterized by its dark amber color, bitter and slightly sweet taste, and aromatic notes.
Beyond its core products, Campari has ventured into other spirits categories, such as gin and vodka. These spirits are crafted with the same attention to detail and commitment to quality that has defined the brand for over 160 years.
Campari's legacy extends beyond its products. The company has played a significant role in shaping cocktail culture, inspiring bartenders and enthusiasts alike. Through its iconic brands, innovative marketing campaigns, and support for the global cocktail community, Campari has solidified its position as a leading force in spirits.
