The essence of Prior Lucas is deeply rooted in a mission to honor and revitalize family winemaking traditions within the Bairrada region, driven by a profound respect for the land and its unique viticultural heritage. Their vision extends beyond crafting exceptional wines to actively contributing to the region's identity and promoting sustainable practices that ensure the longevity and health of their vineyards and the surrounding ecosystem. The core values underpinning Prior Lucas's approach include a commitment to authenticity, quality, innovation, and a strong connection to the Bairrada terroir.
Viticulture at Prior Lucas is intrinsically linked to the expression of this terroir, with a focus on single-vineyard wines that showcase the distinct characteristics of their specific locations, such as the Bela Cruz and Vinha das Netas vineyards. The soil composition, including clay-limestone and quartzite, is a crucial element shaping the identity of their wines. The Atlantic climate of Bairrada also plays a significant role, influencing the ripening of the indigenous grape varietals they cultivate, such as Baga and the "Fiel Blend."
Sustainability is not merely a practice but a fundamental principle at Prior Lucas, integrated into every aspect of their operation. Their commitment extends to environmentally responsible vineyard management, aiming to minimize their ecological footprint and preserve biodiversity. This likely involves practices that promote soil health, conserve water resources, and reduce or eliminate the use of synthetic pesticides and herbicides. Furthermore, their dedication to social responsibility suggests a commitment to fair labor practices and contributing positively to the local community.
The driving force behind Prior Lucas is Rui Lucas, the winemaker who embodies the mission and vision of the estate. His approach to winemaking is characterized by a desire to express the pure terroir of Bairrada, allowing the unique combination of grape variety, soil, climate, and thoughtful human decisions to define the wines. This philosophy is evident in their minimal intervention techniques, aiming to highlight the natural flavors and inherent qualities of the grapes. Rui Lucas's dedication to reviving his family's heritage, coupled with a forward-thinking approach to sustainability and quality, positions Prior Lucas as a producer deeply connected to its roots while embracing innovation for the future of Bairrada winemaking. His hands-on involvement in both the vineyard and the cellar is crucial in translating the estate's values into the distinctive character of Prior Lucas wines.
