Conceito, a name synonymous with innovation and quality, is the brainchild of the dynamic Rita Ferreira Marques. With a deep-rooted connection to the Douro Valley, Rita has been immersed in the wine world since her youth. Her family's grape-growing tradition gave her a solid foundation, while her international experiences in Bordeaux, California, New Zealand, and South Africa broadened her horizons and honed her skills.
In 2005, Rita took the bold step of establishing Conceito, challenging the traditional norms of Douro winemaking. Her vision was to create lighter, more accessible wines that appeal to a global audience. By combining modern techniques with age-old traditions, she crafted wines that captured the essence of the Douro terroir while embracing contemporary tastes.
Conceito's success story is a testament to Rita's unwavering determination and entrepreneurial spirit. The brand has garnered international acclaim in just a few short years, with 95% of its production exported to over 40 countries. This remarkable achievement results from Rita's relentless pursuit of excellence and her ability to anticipate market trends.
One key factor contributing to Conceito's success is its commitment to sustainability. Rita recognizes the importance of preserving the environment and has implemented eco-friendly practices in her vineyards and wineries. By minimizing the use of chemicals, conserving water, and promoting biodiversity, Conceito strives to produce delicious and responsible wines.
Beyond her work in the Douro, Rita's passion for winemaking extends to other regions. During the Douro's winter months, she ventures to South Africa to craft a Bordeaux blend under the Conceito label. This international collaboration allows her to explore new horizons and experiment with different grape varieties and winemaking styles.
Rita Ferreira Marques is more than just a winemaker; she is a visionary leader who has reshaped the perception of Douro wines. Her dedication to quality, innovation, and sustainability has propelled Conceito to the forefront of the global wine scene. As she continues to push boundaries and inspire others, Rita's legacy will endure for generations to come.
