MURI, a Danish non-alcoholic beverage producer, was founded in 2020 by Murray Paterson, a UK expat in Copenhagen. Inspired by the city's rich gastronomic scene and expertise in fermentation techniques, MURI aims to revolutionize the non-alcoholic beverage space. They achieve this through a unique approach that combines fermentation, foraging, and blending.

MURI's production process involves carefully selecting and fermenting various ingredients, including fruits, herbs, and botanicals. They utilize a specific yeast strain, Pichia kluyveri, known for producing minimal alcohol during fermentation. This allows them to harness traditional fermentation's complex flavors and aromas without the resulting alcohol content.

One of MURI's key differentiators is their commitment to quality and flavor. They work closely with small-scale farmers and foragers to source the finest ingredients. The fermentation process is meticulously controlled to extract the desired flavors and create balanced, sophisticated beverages.

MURI's product range includes a variety of non-alcoholic alternatives to wine, beer, and spirits. Its beverages are known for their complexity, depth of flavor, and refreshing taste. It often incorporates unique flavor profiles, such as those inspired by wild berries or botanicals, to create distinctive drinking experiences.

Beyond their innovative production techniques and commitment to quality, MURI is driven by a desire to challenge perceptions of non-alcoholic beverages. They aim to create drinks that are not merely substitutes for alcoholic options but rather stand on their own as sophisticated and enjoyable beverages.

Additional details about MURI:

Sustainability: MURI is committed to sustainable practices and uses eco-friendly packaging materials.

Transparency: They are transparent about their ingredients and production processes, providing detailed information on their website.

Community: MURI is actively involved in the local community and supports various food, drink, and sustainability initiatives.

Interesting facts about MURI:

The name "MURI" is derived from the Danish word for "more," reflecting the company's desire to offer more options for non-alcoholic drinkers.

MURI's flagship product is their non-alcoholic red wine, made using a blend of fermented red grapes and botanicals.

The company has received numerous awards and accolades for its innovative products and sustainable practices.